As digital marketers, your ethos is often to help businesses improve their strategies and attract the clients they want. However, don’t forget to look after your own business needs.

 

The world of digital marketing can be a little hectic at times, and for those companies who offer such services, it often means putting clients’ needs before their own. Here at Castle Writing, finding the time to dedicate to our own content can be a struggle, but we worry this could do us harm if we don’t make it a priority. We want to post more regularly for our clients, and if you’re in the digital marketing sphere, here’s why you should be too.

Clients may lose trust in you

If you’re offering content marketing or writing as a service and promoting the benefits of content to your clients, it’s going to be pretty awkward if they ask you why you don’t have a blog of your own or why you haven’t posted for a few months. As digital marketers, you’ll know just how important content is to building credibility with clients, so follow your own advice and give clients the social proof they need to believe in what you’re saying.

You’ll lose out on the benefits on offer to your own business

As digital marketers, your ethos is often to help businesses improve their strategies and attract the clients they want. However, don’t forget to look after your own business needs. Without creating content for your business, you’re losing out on benefits you’re promoting to others, including improving your findability, promoting your brand, keeping your target audience interested and establishing your authority in digital marketing. It’s also a great way to keep in touch with clients and market yourselves as a company.

Enhance your expertise

Creating your own content and blog allows you to experiment and be more creative with new concepts and ideas you want to try out before pitching to clients. Perhaps there’s a type of content you haven’t tried before and want to measure its success, or maybe there’s some new digital marketing research you’d like to implement so that you can analyse its merit in the real world. You’ll have total freedom to explore new concepts using your own business as a guinea pig, enhancing your digital marketing expertise and having results to showcase to clients who’d like to be more innovative.

Add skilled members to your team who’ll make you money

If you’re involved in digital marketing, but don’t have your own regular content, it’s probably because you’re facing the same challenges as your clients, including a lack of time to prioritise content creation. Bringing in content writers to your team is one of the easiest ways to get your content written and bring new skills and ideas to the table which will benefit your clients too! They can even conduct short interviews with you if there’s something you want to promote and help you target clients with differing awareness levels about digital marketing. It’s a great way to add life into your blog as well as add value to the services you offer clients.

While creating your own content can easily slip down the priority list, those in the digital marketing world must strive to implement the practices they promote themselves. Here at Castle Writing, we provide solutions for digital marketers who need help from a reliable and flexible content writing source.

Need help with your own content writing? Say Hello on our contact page!