Whether it’s addressing the issues your readers face, an insight into your industry or just an amusing anecdote to entertain your audience, the content you create can help establish your business as an authority in its niche.

 

As businesses, we often just do things because we’re told we should be doing them.

“Why aren’t you on social media?”…. “Your website needs a revamp”…. “You need some content for your business”….

It can be easy to follow the crowd and just copy what everyone else is doing when you’re a business, and while sometimes this is a smart decision, it’s important you do what’s right for your business objectives and target audience.

Are you planning to expand your empire?

Are your competitors evolving while you stand still?

Is your target audience getting bored with your brand?

Whatever your businesses needs, it’s important to map out where you’re going and strategize how to get there.  This means knowing why you’re making the changes suggested to you. When thinking about content creation, consider these key points.

What are the benefits of content?

Building trust with customers – We’re all used to seeing faceless businesses every day, and while it’s not always necessary to know who’s running the company, showing the more human side of your brand will help build trust that you’re a real, credible business. This may involve showcasing the daily life of the business or even just display that you’re a relevant business creating new and fresh content.

Improve your findability – While the subject of improving your search engine rankings is a whole other minefield, content helps by proving you’re an active business. By writing about the topics involved with your industry, search engines such as Google can continually index and read keywords in your content. This helps them to recognise your expertise in your niche, helping you to rank higher.

Promote your brand – We all know just how difficult finding new customers can be. Creating content is a great opportunity to showcase your brand and broaden your opportunities in finding new customers. You can also link content to your products, services and offers, promoting your business to a larger audience.

Keeping your target audience hooked – It’s not all about finding new customers, it’s about keeping them too! If customers get bored, they’ll just go elsewhere, so making sure you have relevant, interesting information for them to consume in a way they would like is a great way to remind them you’re there and that they should connect with your brand. They may even help you out by sharing your content with others!

Be an expert – Whether it’s addressing the issues your readers face, an insight into your industry or just an amusing anecdote to entertain your audience, the content you create can help establish your business as an authority in its niche. Your audience will recognise your expertise, use you as a resource and enjoy what you write, even if they don’t always agree with it (yes, you can even be opinionated and show some personality!)

Content creation can benefit businesses in so many ways. For us here at Castle Writing, it’s a great opportunity to help others put the spark back into their content and showcase some of the services we offer to those who want it. On a personal level, it’s a great way to write in my own voice and get down to the nitty-gritty about what I love doing – content writing!

What type of content do you need? Take a look at our services to give you some inspiration.